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The Disruption® Roadmap

We create brand platforms that defy convention and compete
with culture, that grow businesses and drive progress. And our
Disruption® methodology is the glue: the unifying, proprietary
approach that makes it all happen.

TBWA drives growth

Our Disruption® methodology is not destruction; it’s creation.
It’s the antidote to incrementalism. From its outset, it has
always been about business transformation.

Categories of one

We build brands that own an unfair share
of the future, intended to help our clients
become »Categories of One.«

Wider, higher, further

Disruption® strategy works on many levels.
When focused on the experience or the execution,
it creates distinction and memorability. But its real
superpower is in shaping long-term platforms.
They are the springboards for creativity and
sustained business success.

What's your Disruption® question?

The one that gnaws at the bone, the gnarliest business
challenge, the one that keeps you up at night.
That’s where we start the unlock to the biggest
growth opportunities.

The magic of Disruption Days®

One of the ways we achieve all this is through
Disruption Days®. These collaborative workshops
bring partners and specialists together to solve
a company’s most pressing challenges, through a
simple yet rich methodology. 

We run Disruption® Days days as immersive
creation days, they involve you, the client,
and the strongest creators, strategists and
planners from our collective.

It takes the data, research and findings
off the paper and into the real world of
day-to-day presence.

Our offering

\ Marketing
\ Strategy
\ Design
\ PR 
\ Innovation
\ Social Media
\ Film and Still production
...and more

What’s now and what’s next

Robust intelligence and strategic rigor give
clients the confidence to be brave.
We leverage a combination of syndicated,
proprietary, and primary research to help
propel our clients’ business forward.
We use data to imagine what’s ahead,
and not just analyze what’s worked so far.

While there’s much to learn from the past,
we’re more interested in shaping what’s ahead.
We’ve invested in unique capabilities across
cultural insight, data strategy and innovation.
Alongside our partnerships with best-in-class
data and intelligence experts, we have all the
building blocks for an unparalleled world view;
making us the leaders of Now & Next.

Turning cultural blur into business opportunity

Backslash is a cultural intelligence unit powered
by a global network of over 300 Culture Spotters
from 70 offices across the TBWA collective.

Together, we closely observe and analyze worldwide
developments so that TBWA—and our clients—can
better understand and anticipate cultural change.
In the face of cultural complexity, our Edges offer a way
to codify the chaos and map out a blueprint for the future.

Contradictions between our Edges provide a different
perspective: a plotting of cultural battlegrounds.
Through a dynamic hybrid of strategy, data, and journalism,
Backslash turns today’s stories into tomorrow’s opportunities.

Navigating brands into new spaces

NEXT is our global innovation practice that imagines,
prototypes and tests new creative formats in the
latest technology, guiding brands beyond
the buzzwords and into new spaces. 

We don’t believe in aimlessly launching into the future.
We use our Disruption® methodology to first define
a brand vision and roadmap that can be our compass
for navigating brands into new spaces.

Performance unleashed

Ceedr is martech & growth agency by TBWA\Nordic
focusing on maximising Business, Marketing
and Sales performance through optimization,
automation and deep digital expertise.